Has your company recently rebranded? If it has, then you have an opportunity to generate new leads and bring in new customers. Marketing is a tremendous way to do that. However, with a new brand identity comes the chance to redesign your existing uniforms. So if it’s time to make a change, here is how you can use your new company uniforms to help your brand make its mark.
Make Employees Easier to See
You can use uniforms to make your company’s employees easier to spot. Renting uniforms means that you can take advantage of a uniform policy without needing to maintain them and that you uniform partner will work with you to design more visually appealing uniforms that indicate your who your employees are in a crowded store or business. You also want to design the uniforms not to be intimidating – you want your uniforms to be fun and friendly while still projecting a sense of professionalism. After all, if your customers can’t or won’t take your uniforms seriously, then they probably won’t treat your employees with respect they greatly deserve, either.
Make Sure Uniforms Last Longer
Depending on what your workers do, you want to be sure that the uniforms they wear are durable enough for the job. If your old uniforms were prone to tearing, ripping, or shrinking after multiple washes, then you will want to choose different materials that won’t be as affected by these damages. When your uniforms last longer without showing the wear and tear that they will undoubtedly encounter, it helps boost your company’s reputation. After all, it’s hard to make a good impression when arms and legs are torn, or the colors of the logo are fading and peeling off.
Create Custom Pieces
Ultimately, go above and beyond. Designing a new logo can reflect the growth of your company and new values as the years go by, plus you can note any awards or successes you’ve achieved since your company was founded. Think about it – sports teams at all levels of competition do it all the time. Creating custom arm patches or uniform components such as aprons, hats, and visors can help make a difference, too.
Uniform Services from Ace Uniform
To give your business a clean, professional, and cohesive look, rely on Ace Uniform. Whether you need uniforms in the food, automotive, industrial, construction, medical, security, or you-name-it industry, we can provide you with the uniforms you need for the price you want. Give us a call at 1-800-366-1616 or visit us online to learn how we can help meet your needs. Want to get to know us even better? Visit us on social media on Facebook, Pinterest, Twitter, LinkedIn, and Google+.