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Uniforms and Franchise Branding

Uniforms and Franchise Branding

Uniforms are hugely important, especially when establishing a new franchise.

Uniforms are hugely important, especially when establishing a new franchise. Look at some of the biggest companies, sports teams, and entertainment entities in the world – their logos and other franchise information are unique to them and immediately associated with them. That’s why you need to think about how your uniforms reflect your franchise. Don’t let that get lost in transition when redesigning existing uniform concepts.

How They Feel

Look and feel is an essential component of designing high-quality uniforms. It tells the customers that they can put their faith in one location as much as they could in another one that was in a different state from where they are now. The point of this is consistency, and you always want to aim high, because if one location is superior and another isn’t, it could shake customer confidence in your company as a whole. It shouldn’t matter where, which is also reflected when you emphasize team unity.

Team Unity

When you focus on team unity, it also serves to make your employees happier. That’s because you give them a sense of belonging. Also, everyone wearing the same uniform, even supervisors, managers, and upper-level management, shows that you are committed to furthering your brand. You want to strive for unification and consistency, which, as noted before, will help make your brand much stronger.


Branding also helps to serve as advertising that you don’t need to pay for, and that can be invaluable all on its own. The color and logo should be relevant, and the employees should know everything they can about how to speak to it. Giving off the impression that everyone is knowledgeable and equally invested in the brand also demonstrates a sense of cohesiveness and team spirit that might not exist otherwise.

Company and Team Pride

Lastly, it’s essential to draw on pride for the company and team. Harnessing those good feelings can extend them to your customers that you are aiming to serve. Good looking uniforms also speak to how you value yourselves, and customers will be more inclined to ask questions or otherwise interacting with your employees. It helps when everyone is taken seriously. While team members may not actively socialize with each other outside of the work setting, that team spirit can still show when out in daily life away from the workspace.

Uniform Services from Ace Uniform

To give your business a clean, professional, and cohesive look, rely on Ace Uniform. Whether you need uniforms in the food, automotive, industrial, construction, medical, security, or you-name-it industry, we can provide you with the uniforms you need for the price you want. Give us a call at 1-800-366-1616 or visit us online to learn how we can help meet your needs. Want to get to know us even better? Visit us on social media on Facebook, Pinterest, Twitter, and LinkedIn.

This entry was posted on Friday, April 19th, 2019 at 3:21 pm . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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