One of the most effective ways to increase the power of your brand is through color. Colors can suggest many things and drive customers to your business. They can also, in some instances, engender a feeling of loyalty in customers to your brand. Uniforms are an important part of this branding process. It is the first thing most customers will notice about your brand – the quality and appearance of your employees’ uniforms.
Color Invites Subconscious Associations
Many fast food restaurants use reds and yellows in their uniforms and branding. This is because bright reds have been shown to elicit a feeling of excitement from customers, and the yellows bring out a sense of positivity. Successful businesses use the subconscious power of color at all customer touch points to drive sales and maximize profits. Your company’s uniforms are the perfect place to utilize the power of color.
Which Feelings do Colors Elicit?
White denotes purity and is perfect for those in healthcare practices. Black stands for power and authority and is often worn by experts. Landscapers and gardening specialists usually wear green as it symbolizes fertility and growth. Purple, with its historical association with royalty, is often used to suggest a premium or luxurious product/service. Orange is very vibrant and creates a playful, easy-going work environment. Tech companies use silver to project prestige. As explained earlier, red can give customers a feeling of excitement. Blue is popularly used to represent loyalty and trust. Yellow gives the looker a sense of peace and positivity. Gold, like silver, is also used to foster a feeling of elite prestige.
When thinking of colors for your company and uniforms, use this list to project the right feelings on your customers. The most successful companies out there understand the power of persuasion that these colors can have on their customers. Your company can drive sales, maximize profits, and encourage customer loyalty by picking the perfect colors.
For All of Your Uniform Needs
To give your restaurant or business a clean, professional, and cohesive look, rely on Ace Uniform. Whether you need uniforms in the food, automotive, industrial, construction, medical, security, or you-name-it industry, we can provide you with the uniforms you need for the price you want. Give us a call at 1-800-366-1616 or visit us online to learn how we can help meet your needs. Want to get to know us even better? Visit us on social media on Facebook, Pinterest, Twitter, LinkedIn, and Google+.